• THREE WHALES
  • OF CORDIANT

Develop creative concepts to present and advertise the line of tires by Cordiant.

Первый кит

One of the biggest values of Cordient is the secure traction on the road.

To prove it, we had to give the tires some challenge. To show their work in extremely tough conditions.

Sketch

The designers were inspired by works of the famous photographer Aydın Büyüktaş and some well-known scenes from the movie Inception.

«When the labor of creation is done – there comes time to give birth to the realization» (с)
Но это еще не все
Второй кит

Another Cordiant’s value is the reliability of its tires on any surface, in any climate conditions.

Even if the Earth goes through a big disaster and there’s only a chunk of soil and piece of communications left – the wheel “dressed” in the Cordiant tires still won’t lose its traction.

Креатирование
Но и это еще не все
Третий кит

VISUAL BOARD

Cordiant pays as much attention to how its tires look as to their functionality and reliability. That’s why we made a virtual photoset for the «beauties».

Креатирование
BEFORE
AFTER
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Самые суровые автомобильные маршруты РОССИИ

The concept of Isles was chosen for a joint project of Cordiant and National Geographic.

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RESULT

Команда

FABULA
Eugeny Pyryev
Producer
|
Dmitry Kuznetsov
Art Director
|
Inna Samylova
Creative Director
|
Artem Utkin
Graphic Designer
|
Kirill Pyryev
CG Generalist
|
Artem Redko
CG Generalist
|
Anastasia Ryaskova
Project Manager
|
Cordiant
Yekaterina Guseva
Brand Manager
большей кейсов большей кейсов большей кейсов большей кейсов
не пропусти!