- THREE WHALES
- OF CORDIANT
Develop creative concepts to present and advertise the line of tires by Cordiant.
One of the biggest values of Cordient is the secure traction on the road.
To prove it, we had to give the tires some challenge. To show their work in extremely tough conditions.
The designers were inspired by works of the famous photographer Aydın Büyüktaş and some well-known scenes from the movie Inception.
Another Cordiant’s value is the reliability of its tires on any surface, in any climate conditions.
Even if the Earth goes through a big disaster and there’s only a chunk of soil and piece of communications left – the wheel “dressed” in the Cordiant tires still won’t lose its traction.
Cordiant pays as much attention to how its tires look as to their functionality and reliability. That’s why we made a virtual photoset for the «beauties».
The concept of Isles was chosen for a joint project of Cordiant and National Geographic.