NEW WAY OF
MODERN
SHOPPING
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Creative concept development and ad campaign implementation for an opening of new "Pyaterochka"

The face of the
campaign

Mark represents the target audience of new "Pyaterochka" supermarket. Most of them are introverts, who are interested in decreasing any social interactions and avoiding annoying cashiers as well as people in general. That's why that influencer was a perfect fit for the promotional strategy.

Concept

Integration

Chat concept
This concept has been executed in a bunch of videos with standup comedian Mark Sergienko talking about "Pyaterochka" #onflight. And these videos are discussed in a fictional community chat.
SOLU
TION
VIDEOS FOR TARGET ADS
After we had developed the project's concept, we planned an online ad promotion. The campaign was divided into several stages that were coordinated with target audience's level of awareness about the supermarket.
Creative concept developmen    Content creation for target ad     Landing creation    Ad campaign execution    Creative concept developmen    Content creation for target ad     Landing creation    Ad campaign execution    Creative concept developmen    Content creation for target ad     Landing creation    Ad campaign execution    Creative concept developmen    Content creation for target ad     Landing creation    Ad campaign execution    Creative concept developmen  Content creation for target ad   Landing creation  Ad campaign execution  Разработка креативной концепции    Content creation for target ad     Landing creation    Ad campaign execution    Content creation for target ad    Content creation for target ad     Landing creation    Ad campaign execution    Content creation for target ad    Content creation for target ad     Landing creation    Ad campaign execution    Content creation for target ad    Content creation for target ad     Landing creation    Ad campaign execution    Content creation for target ad    Content creation for target ad     Landing creation    Ad campaign execution    
New way
of modern shopping
Pyaterochka on-flight —
shopping is faster than
Making coffee Listen favorite music Prepare breakfast
WORKRESULT

Команда

FABULA
Yuriy Nechaev
Strategy director
|
Nikita Ruchkin
Production director
|
Dmitri Bugaev
Art Director
|
Inna Samylova
Creative Director
|
Nikolay Murygin
Copywriter
|
Tatyana Savchenko
Graphic designer
|
Svetlana Ryabova
Marketing Manager
|
Nikita Seminozhenkov
Project manager
|
Dmitry Vavilov
Layout designer
|
Head of SMM
Nikita Markelov
|
Pyaterochka
Daria Nikiforova
PR&Marketing
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