«It should be a presentation, not a declamation», we thought and came up with this conclusion:
no point speaking about the project! Much better to demonstrate how it fights with its main enemy!
- TAMING
- THE FIRE
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After we’d finished creating the NUST brand, it was time to prepare it for being presented globally. Making the promo video, we were literally burning at work… yes, literally.
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Решение
DON’T TELL,
DETAILS OF
Shooting process in numbers:
10 bottles of Molotov cocktail;
5 times of a stuntman burning during the session;
4 hours to build the glass room;
1 firefighting team;
1 ambulance, just in case;
0 people injured.
TO WORK
Развитие сюжета
To visually demonstrate how the NUST products work, we acted out all the possible scenarios of their usage by:
Special firefighting services;
Stationary systems, in the buildings with high fire-safety requirements;
Any person in a vehicle and in the nature.
Steady
Fire
BUT WORTH IT
The screening in the international exhibition attracted foreign companies to NUST.
As, a result there came over a hundred signed contracts.
The one with the Frankfurt Airport amounted to several dozen millions of euros.
- ONE MORE
- PROJECT
- FOR
- NUST
Команда
FABULA
Eugeny Pyryev
Producer
Inna Samylova
Creative Director
Graphic Designer
Dmitry Kuznetsov
Eugeny Pyryev
Video Director
Pavel Shishkin
Copywriter
Yulia Zhuravleva
Stage Manager
Nikita Ruchkin
Director of Photography
Ivan Bordoev
Art Director
Vladislav Yurov
Lighting Designer
Kirill Pyryev
CG Generalist
Alexander Bryukhanov
Editor
Anna Dudina
Make-up Artist
Igor Karpov
Stuntman
Ivan Klyuev
Stuntman
Anastasia Ryaskova
Project Manager
NUST
Anton Krivosheev
Development Director
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