YOU WANT TO SEE THE DESIGN OF THE FUTURE?

TASK

Generation S is a platform that helps high-potential developers find clients who will buy their ideas.

We needed to make them a brandbook.

SOLUTION

Since most startup teams the platform collaborates with are young and dynamic, it was important to reflect the ideas of movement and progressive mindset in the concept.

3D-VISUALISATION

IN BRANDING

MEET

GENERALIS

PROGRESSOID
INVESTMENTIUM
STARTAPUS

The nature goes by the economy law, always choosing the shortest paths.


A ball is the most economical, practical and convenient shape. These qualities are also valued in business, especially in the technology business. That’s why it was a sphere to become the basis of the visual concept.

However, the perfect shape has no face. That’s why we had to demonstrate aiming for the perfection, not actually reaching it, which would, otherwise, stand for stagnation. Here we got some help from tree rings, as a symbol of a gradual accumulation of experience.

VISUAL

IDENTITY

SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      SPHERE IS A SYMBOL OF SOLIDITY AND PERFECTION      

CINEMATIC EFFECT OF VOLUME

to provide
deeper immersion in the visual

In the visuals, we look at the
ball from the planet angle. That’s how
we have a possibility to estimate the
perspective of the space beyond the sphere.

IMPRESSIONS FROM
key visual

Being laconic, the key visual also creates the feeling of lightness and dynamics.

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  • GENERATION S IS A CORPORATIVE ACCELERATOR!

RESULT

The new style of Generation S made a positive impression on the main audience of the accelerator, Skolkovo residents

Команда

FABULA
Eugeny Pyryev
Producer
|
Dmitry Kuznetsov
Art Director
|
Inna Samylova
Creative Director
|
Nikolay Murygin
Copywriter
|
Olga Gerasimova
Designer
|
Irina Konstantinova
Designer
|
Tatiana Savchenko
Designer
|
Artem Utkin
Designer
|
Anastasia Ryaskova
Project Manager
|
SKOLKOVO
Project Manager
Alexandra Galko
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