Generation S is a platform that helps high-potential developers find clients who will buy their ideas.
We needed to make them a brandbook.
Since most startup teams the platform collaborates with are young and dynamic, it was important to reflect the ideas of movement and progressive mindset in the concept.
The nature goes by the economy law, always choosing the shortest paths.
A ball is the most economical, practical and convenient shape. These qualities are also valued in business, especially in the technology business. That’s why it was a sphere to become the basis of the visual concept.
CINEMATIC EFFECT OF VOLUME
In the visuals, we look at the
ball from the planet angle. That’s how
we have a possibility to estimate the
perspective of the space beyond the sphere.
Being laconic, the key visual also creates the feeling of lightness and dynamics.
- GENERATION S IS A CORPORATIVE ACCELERATOR!
The new style of Generation S made a positive impression on the main audience of the accelerator, Skolkovo residents