Develop a creative concept for promo materials
The coronavirus outbreak of 2020 brought some unexpected hidden advantages.
For example, everyone who’d been resisting online service implementation and continuing to develop online-retail services now had to become fast and convenient within short time.
Those who had already been doing delivery services only needed to make their service safer.
Let the consumer know there’s nothing to worry about. DPD company isn’t going for any pressure, it will just be doing its job.
The advantage of the DPD delivery was that it was actually contactless. No signatures, no paper check, everything works online. The customer didn’t have to touch anything except for the parcel.
That’s how each delivery, in accordance with our concept, was turning into a real special operation handled by a unique group of people – DPD agents. Armed and undangerous.
People are used to the delivery carriers looking plain. There are thousands of them – similar, boring, chained by the corporation codes. We took a new look at this job and suggested a new hero – stylish and confident. Someone you can rely on.