Develop the idea of communication, slogan
and visual image for the ice hockey club CSKA.
For the fans, hockey is, first of all, emotions, a unique combination of rage and sympathy, aggression and inspiration, fear and euphoria!
This slogan, as no other, demonstrates the idea of the changes that take place during the game. The stands come alive, filling the space with millions of sounds. The game takes people into another dimension that has no place for boring routines.
There is a hidden power in every single one.
In the audience, athletes, coaching staff…
As soon as the stands light up, first spectators take their places, the athletes come on the ice – a huge amount of energy breaks free. The energy that reshapes everything around.
You can find it in everyone: in a fragile teacher, kind-hearted baker, strict lawyer, progressive designer.
We were using the kind of communication that would appeal to the potential TA: a visual example.
We helped people to explore their new potential, new dimensions of personality.
A human is constantly changing.
Just yesterday you believed olives were only a quirk of certain aesthetes, but today you are happily cutting them for your salad and adding them to your meals. Grown up to get this taste.