"Sundental" case

KEEP CALM. SMILE ON

GOAL

A dental clinic Sundental turned to us as they needed a SMM-strategy for their Instagram. The main goal was to highlight them within the conservative field through creating a unique account style.

SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM SMM VVSMM SMM SMM SMM SMM SMM SMM SMM SMM

SOLUTION MINIMA
LISM MEDIA
PERSONALITY CREATIVE

The brainstorm brought us to an interesting idea, which was to use the page-making design of glossy magazines. Through the aesthetics of minimalism expressed in the identity, we underlined the technological aspect and the status of the clinical research center. We stylized the portraits of the staff like a red carpet photo shoot. Using collages, we combined uncombinable elements in a series of provocative illustrations.

CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE CHEESE

Creating the key visual, we used expressive typography and actively complemented it with clipped images in the gradient background. That allowed us to get сatchy images and achieve a visual balance.

How can we do without a shiny white smile,
 the main key visual of the clinic

SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE SMILE

instagram

When we were developing a SMM-strategy, it was important to maintain the image of media workers. To reach the 'glossy' effect, we complemented the usual style with contrasting elements. To confront the moderate violet, we added some screaming purple, which made the publications juicier. We also took some additional magazine-style antiqua and combined it with the basic grotesque. The play of contrasting colors and fonts created a feeling of things confronting and complementing each other at the same time.

WORK
RESULTS

That's how, through preserving the individual traits and through non-pretentious communications, we took a deeper look into the core or the brand and created a modern way to introduce the dental clinic in a social network.