"Pyaterochka" case

NEW WAY OF
MODERN
SHOPPING

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Creative concept development and ad campaign implementation for an opening of new "Pyaterochka"

The face of the
campaign

Mark represents the target audience of new "Pyaterochka" supermarket. Most of them are introverts, who are interested in decreasing any social interactions and avoiding annoying cashiers as well as people in general. That's why that influencer was a perfect fit for the promotional strategy.

Concept

Integration

Chat concept

This concept has been executed in a bunch of videos with standup comedian Mark Sergienko talking about "Pyaterochka" #onflight. And these videos are discussed in a fictional community chat.

SOLU
TION

VIDEOS FOR TARGET ADS

After we had developed the project's concept, we planned an online ad promotion. The campaign was divided into several stages that were coordinated with target audience's level of awareness about the supermarket.

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Creative concept developmen Content creation for target ad Landing creation Ad campaign execution Creative concept developmen Content creation for target ad Landing creation Ad campaign execution Creative concept developmen Content creation for target ad Landing creation Ad campaign execution Creative concept developmen Content creation for target ad Landing creation Ad campaign execution Creative concept developmen Content creation for target ad Landing creation Ad campaign execution Разработка креативной концепции Content creation for target ad Landing creation Ad campaign execution Content creation for target ad Content creation for target ad Landing creation Ad campaign execution Content creation for target ad Content creation for target ad Landing creation Ad campaign execution Content creation for target ad Content creation for target ad Landing creation Ad campaign execution Content creation for target ad Content creation for target ad Landing creation Ad campaign execution