We analyzed the target audience, its habits, expectations and preferences. Basing on the research and hypothesis tests, our team developed a promotion strategy: "Discover the new facets of regular products."
Development and realization of a SMM strategy for a leading manufacturer and distributor of grain, wheat and bean products in Russia
We shifted the consumers' attention focus to something they had never gave a thought to, because no one had really told them about that
TION
We encouraged the consumers to take a new look at the ingredients they've known since they were children and see the harmony where they had never noticed it before. To see something unusual in the regular things.
CROP
CULTIVATION
Find out about the new regions where grain, wheat and bean crops are cultivated, learn about specifics of their consumption and different ways of preparation.
HARVESTING
Dive into the cultures of different countries and discover how unique groats are harvested throughout the world.
PROCESSING
Pay special attention to how raw materials are purified and to 46 control parameters of the company's control, all of which ensures that the groats keep the maximum amount of useful substances and microelements.
LOGISTICS
Demonstrate the well-established system of logistics and transportation.
STORAGE
Learn some interesting facts about how the brand ensures the right storage of the beloved groats and about the quality control.
PACKAGE
Maintaining the visual concept of the product, putting the focus on its colorful stylish package.
DISTRIBUTION
Underlining the wide geography of distribution and the brand availability in the retail stores.
PURCHASE
Acquainting with Mistral's wide product line in an easily accessible format of social networking, accompanying the consumer right to the store counter.
PREPARATION
And most importantly helping feel how multifaceted and unique each product is from the inside, through showing the arts of cooking the regular food in new ways.
DISH
The exquisite and delicious course is a result of the company's multi-staged and responsible production process, which will make your life taste delicious.
MAINTAINING THE
BRAND-MANIFESTO
Mistral is the main course
The garnish
isn't an addition
to the course, but its
very basis.
We are developing the content plan in accordance with the main idea of the brand. We're passing the idea through messages.
COVERAGE: >2 MLN.
+ 15 944
FOLLOWERS
Команда