We analyzed the target audience, its habits, expectations and preferences. Basing on the research and hypothesis tests, our team developed a promotion strategy: "Discover the new facets of regular products."
Development and realization of a SMM strategy for a leading manufacturer and distributor of grain, wheat and bean products in Russia
We shifted the consumers' attention focus to something they had never gave a thought to, because no one had really told them about that
We encouraged the consumers to take a new look at the ingredients they've known since they were children and see the harmony where they had never noticed it before. To see something unusual in the regular things.
Find out about the new regions where grain, wheat and bean crops are cultivated, learn about specifics of their consumption and different ways of preparation.
Dive into the cultures of different countries and discover how unique groats are harvested throughout the world.
Pay special attention to how raw materials are purified and to 46 control parameters of the company's control, all of which ensures that the groats keep the maximum amount of useful substances and microelements.
Demonstrate the well-established system of logistics and transportation.
Learn some interesting facts about how the brand ensures the right storage of the beloved groats and about the quality control.
Maintaining the visual concept of the product, putting the focus on its colorful stylish package.
Underlining the wide geography of distribution and the brand availability in the retail stores.
Acquainting with Mistral's wide product line in an easily accessible format of social networking, accompanying the consumer right to the store counter.
And most importantly helping feel how multifaceted and unique each product is from the inside, through showing the arts of cooking the regular food in new ways.
The exquisite and delicious course is a result of the company's multi-staged and responsible production process, which will make your life taste delicious.
Mistral is the main course
isn't an addition
to the course, but its
We are developing the content plan in accordance with the main idea of the brand. We're passing the idea through messages.
COVERAGE: >2 MLN.
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