GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      ЗАДАЧА      GOAL       GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL      GOAL       

Development and realization of a SMM strategy for a leading manufacturer and distributor of grain, wheat and bean products in Russia

We shifted the consumers' attention focus to something they had never gave a thought to, because no one had really told them about that

SOLU
TION

We analyzed the target audience, its habits, expectations and preferences. Basing on the research and hypothesis tests, our team developed a promotion strategy: "Discover the new facets of regular products."

DISCOVER THE NEW FACETS OF REGULAR PRODUCTS

We encouraged the consumers to take a new look at the ingredients they've known since they were children and see the harmony where they had never noticed it before. To see something unusual in the regular things.

ФОКУС ФОКУС ФОКУС ФОКУС ФОКУС ФОКУС ФОКУС ФОКУС

CROP
CULTIVATION

Find out about the new regions where grain, wheat and bean crops are cultivated, learn about specifics of their consumption and different ways of preparation.

HARVESTING

Dive into the cultures of different countries and discover how unique groats are harvested throughout the world.

PROCESSING

Pay special attention to how raw materials are purified and to 46 control parameters of the company's control, all of which ensures that the groats keep the maximum amount of useful substances and microelements.

LOGISTICS

Demonstrate the well-established system of logistics and transportation.

STORAGE

Learn some interesting facts about how the brand ensures the right storage of the beloved groats and about the quality control.

PACKAGE

Maintaining the visual concept of the product, putting the focus on its colorful stylish package.

DISTRIBUTION

Underlining the wide geography of distribution and the brand availability in the retail stores.

PURCHASE

Acquainting with Mistral's wide product line in an easily accessible format of social networking, accompanying the consumer right to the store counter.

PREPARATION

And most importantly helping feel how multifaceted and unique each product is from the inside, through showing the arts of cooking the regular food in new ways.

DISH

The exquisite and delicious course is a result of the company's multi-staged and responsible production process, which will make your life taste delicious.

MAINTAINING THE
BRAND-MANIFESTO

Mistral is the main course

The garnish
isn't an addition
to the course, but its
very basis.

We are developing the content plan in accordance with the main idea of the brand. We're passing the idea through messages.

You can trust us because of our openness

You can see something unusual even in regular things

Mistral is healthy

Mistral makes cooking easy

SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING       SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING      SHOOTING       
WORKRESULTS

COVERAGE: >2 MLN.

+ 15 944
FOLLOWERS

Команда

FABULA
Юрий Филлипов
Продюсер
|
Дмитрий Бугаев
Арт-директор
|
Софья Лозовая
Проджект-менеджер
|
Елизавета Тарабрина
Smm-менеджер
|
Светлана Рябова
Ведущий маркетолог
|
Татьяна Савченко
Графический Дизайнер
|
Галина Погарцева
Ведущий менеджер группы брендов ООО «Мистраль Трейдинг»
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