A POWER SUPPLY
Decrease the accounts receivable for the electric power, inform the citizens about the mobile app to pay the PESC electricity bills.
It’s not easy to
And it’s even harder to
Workers of the power supply companies are normally demonized. Especially those, who are responsible for the direct cut-off.
Viral content is an effective tool to change the public opinion.
As a face of the campaign we have chose the famous blogger Vitaly Orekhov, more known as Batya (“Dad”).
Apart from the natural reach, we used targeted advertising, aimed at people aged 30+ who permanently reside in Saint Petersburg and its region.
To achieve the viral effect, we “sowed” the video. We placed it on over 30 platforms: VK, Facebook, Odnoklassniki, Telegram.
Realizing the campaign, we were targeting strictly at the exact TA (Saint Petersburg and the Leningrad Region citizens), but the video naturally spread all across Russia.